100 years KLM


100 years KLM presentation: A century around the world.

KLM became a century old in 2019. That’s quite the achievement; the Dutch company is the oldest airline in the world that still operates under its own name. Time to reflect on KLM's extensive history and innovative character, told by none other than KLM CEO Pieter Elbers. FX Agency developed a storyline and visual style that seamlessly fit together. Images from the past are brought to life through parralax and cinemagraphic effects, to make sure the entire presentation feels like one smooth story. The result: a compelling success story that has been well told around the world.

KLM’s history is an amazing story, but sharing this using just black-and-white historic pictures depicting this history isn’t endlessly fascinating. I’m very happy we succeeded in creating a dynamic visual concept that embraces and uplifts the heritage of KLM.

Luuk van Liere - Art Director

Creating this stunning presentation demanded close cooperation between KLM and FX Agency. With a basic storyline as a starting point, we optimized the flow and structure, we created a visual concept, and we built a visual storytelling.

FX Agency has contributed to 10 successful and unprecedented performances. From Tokyo, via various places in Europe, to New York. From young students, to retired former CEOs, we have received nothing but praise for the great design and high quality!

Barbara van Asten - KLM