Visual Identity


How do you breathe life into the striking and unique talents of Calco through a visual identity?

The new visual identity puts unique talent in the spotlight, shining through in every aspect of the brand. Supporting the broad variety of target audiences used by Calco: students, colleagues, prospects and clients.

Mathilde Kamp - Projectmanager

The triangle in the logo, forming the A, is the only angular object between round shapes. That idea; ‘the one that stands out’ is implemented everywhere.

Jaap Kruijswijk - Designer