Certification Celebration 2023
Top Employers Institute
Now that we could meet each other in person again, Top Employers Institute asked us this year to come up with 'A new concept for the Certification Celebration that inspires and connects the Top Employers community.' Curious about the outcome? You can read about it in the case!
2021 & 2022
In 2021 and 2022, we set the new standard for the annual Certification Celebration with a fully virtual production. For 2023, FX Agency went back to the human core with a new strategy and concept, delivering an amazing event at the Rode Hoed and adopting a long-term campaign approach.
Late-night talkshow
We kicked off with a revamped global online Certification Celebration. Led by Boom Chicago star Stacey Smith, we crafted a spectacular late-night talk show to spotlight all Top Employers.
Through a smart communication plan, we invited all current and newly certified Top Employers. Three times, across three different time zones. This ensured everyone had the opportunity to be part of our celebration.
We're constantly searching for ways to give recognition to all certified companies, but with so many Top Employers, we really need to strike that balance, and I think we truly achieved that this year.
Head of Events & Partnerships Top Employers Institute
Communication toolkit
Simultaneously, we launched a digital campaign and activation platform. Here, certified companies can find content and activations to celebrate their recognition throughout the year. We introduced a communication toolkit for certified Top Employers, which caused a significant buzz on social media. Finally, we announced a series of in-person events.
In-person events
Top Employers from 14 countries across the globe were invited to toast, network, and share the latest trends and insights about the world of work. To ensure global quality and consistency, we built a playbook for local marketing managers.
Results
Add all of this together, and you get the ultimate hybrid experience for our Top Employers. The primary goal of the Certification Celebration was for this year's Top Employers to take pride in what they've achieved and celebrate it together. Based on the number of companies present at the Certification Celebration and the number of companies communicating their certification via various platforms (both owned and paid), we can say that this has been achieved:
- 2053 top employers in 2023
- 8425 registrations
- 6.4k assets downloaded by participants
- 4178 pages viewed
- 9630 impressions on Vimeo streams
- 13,541 pages viewed on Bizzabo stream
