Can we organise a responsible festival during the COVID-19 restrictions? Sure thing! Check how 12,000 hands went up as people celebrated Deloitte's first virtual festival.

DEL21040 - Purpose Pop - Aftermovie FX

This spring we got a request that caused a spark of joy. With summer approaching and a general lack of festivals in the last year, we had the opportunity to open the Dutch festival season of 2021 together with Deloitte. A virtual festival to create consciousness and connections; the Purpose Pop Festival was born.

Here's how we turned Deloittes very first virtual festival in something to remember!