KLM Sentry


A neural network that multitasks flawlessly.

In 2018, KLM welcomed a record number of 34.2 million passengers on board. An incredibly large group of people. KLM’s incredible schedule makes sure all these people - and their luggage - are onboard the right flight and arrive at the right destination. On time. But what if? What if a flight is delayed through changing weather? What if a group of travelers does not show? What if… Small changes, can create huge ‘what if’s’, they have a huge effect on this complex schedule of customers, flights, suitcases and crew. In addition, most of these ‘what if’s’ happen last-minute, giving KLM little time to come up with the most efficient solution possible.

One of KLM’s biggest innovations in recent years is KLM Sentry. A neural network that optimizes complex operational tasks within KLM at a level that could never be achieved through human work. A big ‘what if’ fixer: the crew of flight A can fly with aircraft B via alternative route C. KLM Sentry helps to create fewer delays and inconveniences for customers and save on expenses and time.

KLM Sentry is incredibly complex. Too complex. Explaining how Sentry works is an immense task. But showing the results? This, we can do. We made KLM Sentry’s results tangible using an AR World, that creates flight paths from different blocks around the target audience. Just showing all these flights, and the frequency, explained how hard it is for a human to oversee this task.

Luuk van Liere - Art Director

This wasn’t just a demo. For the AR World, we visualized real flight data to show what happened when changing weather conditions put a spanner in the works. In this way, users could see on the spot what a major effect a small disruption could have, and how KLM Sentry came up with an inhumanly clever solution that day.

John van de Vorstenbosch - Creatief Directeur

The AR Experience for KLM Sentry was shown during the centenary of KLM and is now displayed at KLM’s head office in Amstelveen.