Leading Together 2021
Ahold Delhaize
Following the success of the previous edition, we connected the senior management of Ahold Delhaize digitally once again during Leading Together 2021. This was a two-day interactive event providing plenty of space to exchange ideas and inspire each other.
More interaction, innovative ideas and space for inspiring conversations, carried out in a responsible way. That was Leading Together 2021.
Interaction 2.0
How do you ensure that attendees stay interested for two whole days, for six hours at a time? We did that for Ahold Delhaize. Using the feedback from last year, and in close consultation, we refined the programme first of all. To ensure the right balance between content and enjoyment, we alternated presentations with interaction, video content and challenges.
Social wall
The social wall turned the audience into participants and facilitated greater interaction with the constant movement of avatars. If you asked a question, your avatar appeared larger on the screen and you could really participate in the conversation. Innovative, inspiring & interactive – that’s our social wall!
People are really used to working in teams and having these videocalls, but this is a different type of experience.
Maria Verheij (Director Leadership & Strategy Communications Ahold Delhaize)
Event platform Reply.live
Our Reply.live event platform enabled participants to respond, chat and send photos in real time, and even applaud! We alternated the presentations with lighter topics. To increase participation, we organized online games and challenges, and awarded the winner a special prize.
Location & technology
Together with Unlimited Productions, we transformed a larger space than the one we used last year into a customized online studio with a variety of settings. The different settings and the vertical screen for social check-ins helped to create the right atmosphere and a lively show.
