HEINEKEN | Code of Business Conduct

HEINEKEN is a big international corporation. To make sure that everyone works with the same rules and values they have developed their own Code of Business Conduct. HEINEKEN challenged us to develop a new visual identity for the documents which was future proof and had a global feeling to it. Once the visual identity was finalised we created an awarrenes campaign for all employees at HEINEKEN worldwide. We created a visually oriented poster campaign (which we have also translated into narrow casting and social posts) and developed a complete rebranding of all the policies of the Code of Business Conduct (CoBC).